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Customer is in a rural area, No ISP except the local telco has a local access number. Similarly, they charge so much for long distance that dialling outside the calling area is not an option. So they are reduced to the single dial up ISP, microwave at $40 a month for 128Kbps (which is seldom achieved), or satellite with the high monthly, equipment, and startup costs. Cellular solutions in the area crawl at about 35kbps. Although fairly close to me (less than 5 miles from town), they are across the state line in California, so are unable to use our local access numbers.
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